Hy Cite - Home

Unlock Your

Greatest Potential

With Hy Cite.

Direct Selling

The Way It's Meant To Be

Hy Cite brings together a tradition of craftsmanship, a legacy of sustainable growth and a smart, unique approach to business to help build richer, better lives.

Years in Business

60+

Revenue CAGR From 2016 to 2022

13%

Revenue in 2022

$500M+

Customers over the past 6 years

2.8M

Our Royal Prestige^® Products

Comprehensive home and kitchen solutions that bring families together. Find out why the Royal Prestige^® brand is our pride and joy.

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Our Exclusive Distribution Channel

Real growth opportunities for ambitious entrepreneurs. Our community of independent Distributors shares our passion for superior home products and exceptional customer service.

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Our Presence

Over 10,000 independent Distributors in more than 20 countries, over 1,600 employees in eight countries, over 2.8 million customers over the last 6 years. Find out why we’re ranked 23 on the list of top 100 direct selling companies in the world.

Who We Are

News

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Dec 29, 2023

Reimagining Direct Selling The Way It´s Meant To Be

By Paulo Moledo, CEO & President of Hy Cite

Oct 31, 2023

A Goal Without a Plan Is Just a Wish

Daniela Ortiz, CMO at Hy Cite explained why a strategic plan ensures best practices within the direct selling industry.

Dec 28, 2022

Good Corporate Citizenship Is a ‘Growth and Learning Experience’

MIDDLETON, Wis. — Established some 63 years ago, it’s no irony that Hy Cite Enterprises set down roots in a community that long ago dubbed itself “the good neighbor city.”