We are committed to enriching lives, building lasting relationships and nurturing families. Being the best direct-selling organization is not enough—we’re here to redefine the direct selling industry for the better.
Learn more about Hy Cite’s journey from a garage-grown startup to one of the top direct selling organizations in the world.
While still in college, Peter O. Johnson and a friend started HOPE CHEST CLUB, a distributorship for Ekco Housewares Co. The line included two cookware sets, one flatware set, two Melmac dinnerware patterns and one coffeemaker.
We help people better nurture their families by creating exceptional kitchenware and making it attainable to all. We accomplish it with a dedicated team of employees who accelerate the success of our entrepreneurial Independent Distributors with innovative service and support.
For the betterment of family and the success of its individuals.
Leave the world better than you found it.
Exceptional kitchenware for all.
We are proud members of both the Better Business Bureau, which is committed to advancing market trust, and the Direct Selling Association, which serves to promote and protect the direct selling industry.
3252 Pleasant View Road,
Middleton, WI 53562, U.S.A.
©2023 Hy Cite Enterprises, LLC
3252 Pleasant View Road,
Middleton, WI 53562, U.S.A.
©2023 Hy Cite Enterprises, LLC
